For my capstone project I have been looking at a lot of logo design. After looking at many blogs, personal websites and books I came across this one website called Logo Design Love. Logo Design Love is a website and also a printed book devoted to the design of logos and brand identities. The author of the website is David Airey, a graphic designer in Northern Ireland. He wrote and article titled Negative Space in Logo Design, and in the article he states, “its hard to beat a clever use of negative space in logo design”. I couldn't agree more with David. In the article there is a list a long list of logos that David Airey posted on the website to show how negative space can be effectively used in a logo. All of the images are in back and white, this helps you focus more on the shape the logo takes. The Panda logo is amazing and I would like to create a logo for my capstone that incorporates negative space similar to these logos I have posted.
I have to be honest at first I did not get My Font’s logo!