Monday, May 23, 2011


So I came across recently and fell in love. Lim Heng Swee (aka ilovedoodle) is an illustrator living and working in Malaysia. His goal is to put a smile on your face with his designs, and I think he accomplishes this with flying colors. His designs are cute, clever, and (mostly) happy, reminding us that not all design needs to have a purpose other than joy. His simple style and thoughtful presentation adds to his talent as a designer and illustrator. You can really tell that he's doing more than designing--he's thinking. Lim Heng Swee's designs can be purchased as prints, t-shirts, and now on Thermos, further emphasizing the point that design can really reach outside of print and web. Check out his daily blog doodle everyday too--

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