Friday, April 29, 2011
The ad also reminded me of how I have grown in my art skills over the years. I have noticed the decrease in my use of elaborate drawing/sketching in detail on paper. I believe that drawing and painting, and even sculpting is ultimately how an artist begins their artistic journey. In the beginning, a hands-on aspect is abundant in every artist. I sometimes have to remind myself that the computer is not the only way to design. Design is done with so many different mediums today. That is why I believe design is good for illustrating whatever you may come up with in your head with the use of many different techniques to choose from. In the past, everything was done on paper first. Graphic designers today have the choice of sketching out ideas first on paper or just jumping right in and rendering it in any program of their choice. Has the importance of pencil and paper decreased over the years? For some designers, maybe; others would definitely fight for their pencil and paper! I know I would.
Wednesday, April 27, 2011
An interesting series of paintings that I came across by an artist who goes simply by "Dorothy". These paintings showcase the graphic elements of well-known logos stripped of the text. I am able to recognize the majority of the logos, however some were more easily recognizable than others. Without the text, I find that I focus more on the logo and the simplicity behind them. In all of these examples it seems that the text plays a big part in the logo as all of the designs are simple geometric shapes.
Although this particular topic is not what I am focusing on for the final project, it is still interesting to see the logos and how blank they seem without the words and fonts that make them come to life. It would be interesting to do a study where something small is altered about a well-known logo to see how drastic the overall tone or reorganization of the logo changes. Are you able to recognize the logos without their text? Do you feel that the images are stronger with or without the text??
Tuesday, April 26, 2011
I have decided that my project is going to be an accumulation of all the things that I personally have an access of such as DVDs, VHS tapes, CDS, Shoes, empty water bottles, beanie babies, printed pictures, and a few other things. This accumulation of items will be built up to form a sculpture or a large pile of crap to show how much stuff a person has that is just excess to their existence. If I build a sculpture I’m not sure if I will disassemble the items or leave them whole (I’m not trying to cut up my shoe collection, I may hate wearing them but I love looking at them, they’re just so pretty) and as far as the structure itself it needs more research. But I feel as though a giant pile might be more affective in showing the amount of access stuff.
Also, while stumbling the internet, I have come across a number of sites that talk about creative business cards. I came to this blog called www.youthedesigner.com it has a number of interesting things to look at and get inspiration from as well as jobs and informational things. I came across some interesting creative business cards; I love creative out of the box ones. With the invention of smart phones and the internet more and more people when they receive a business card just import it into their phone or computer and throw away the physical card and some even just google it. One of the cards I found interesting was for Bombay Bakery. I found this idea particularly creative for two reasons, one for those who do just import the information they have a light snack and two the card is promoting a bakery and it’s editable, hopefully it tastes good. Business cards are still important especially for designers even if some of them are just going to get thrown away.
So, an ongoing theme that has been brought up all throughout my education in graphic design is been bad design. apparently, bad design is inevitable and inescapable. normally, I would expect this to come from people who are not practicing design who attempt to do their own designs, however, sadly the spectrum runs more vast than that. professional designers and firms are guilty of this too, and it is kind of sad.
Example: ASU (Arizona State University) has recently changed their image for their athletic department, the Sun Devils. They (ASU) have teamed up with Nike and have created a new campaign featuring new logos, along with other various elements. However, the new logo portion is the important aspect here. It has been recently brought to light by an ASU Alum and current Chicago police officer (who is on the Chicago Gang Task Force) that ASU's new "pitchfork" logo is dangerously similar to the pitchfork symbol used by chicago gang, Satan's Disciples. This is really bad, because the SD's (Satan's Disciples) have now adopted the ASU style pitchfork as their own, and have started wearing ASU hats and tshirts. The police are now concerned, because ASU comes to town often to participate in sports events against UofI, and others. They are scared that an ASU student or family will attend wearing these hats and shirts, and then get beat up or much worse by the Latin Kings, who are rivals of Satan's Disciples.
When brought to the ASU board, this issue was "laughed at" in a way, because ASU and Nike both agree that they do not see any similarities. they don't feel it is a problem. When told it was bad design and not "thought through" on their part, they disagreed.
What do you think about this?
Monday, April 25, 2011
Aside from the interesting photography and camera choices in both videos, I think it is particularly interesting to us a designers how the artists compile these pieces and make them flow. I saw "Words" first, and it took a little while to really see how each thing transitioned. The more times you watch it though, the more it makes sense and is interesting to see the different words represented that are being represented through the visuals.
Although these are videos, I think we can use some of these ideas in print design as well. The idea that there are so many ways to interpret different words is particularly applicable. It might be cliche to represent chaos by showing football players watching their coach draw out plays, but when that transitions with children jumping and playing in circles, do we still see it as chaotic? How it time represented? at 1:42 in the "Symmetry" video, we see 2 clocks - both at 9:01. But one is analog and one is digital, and (at least for me) I associate the analog with daytime and the digital with nighttime. This is just one example of how these images can convey meaning that they may not even intend. It's important that we look at what we're designing and think "what else could this mean?" and "how can I represent this visually?" instead of just assuming that everyone will see what we see and that what we intend is what is being seen.
There are many more videos to enjoy on their website http://everynone.com/
I have been thinking and trying to gain more ideas for inspiration on my Olympic theme for my capstone project. I have decided that I am going to design three campaigns for three different cities one of them being Chicago. Something that I want to bring into my project is typography.
One of my family members actually brought this blog to my attention. Sam Smith is a graphic designer and a musician. He has his own blog called Sam’s Myth where he posts some of his work and comments on other graphic designers work. Recently he has created movie posters for his own Top 10 of 2010 Poster Project. His goal was to design ten posters for his ten favorite movies of the year as an exercise in liberation. He wanted to try new unorthodox ideas, work on his hand-drawing and lettering, things he said he neglected and needed an excuse to work on. His main goal was to embrace the process, he wanted to get some ideas down, whether they had potential or not. Throughout his process he made it a point to not spend more time on one poster than the other. Here are some of his top 10 of 2010 posters.
After reading his blog and looking at the 10 posters he did for his project I think it is an innovative exercise. In his blog he states that “ it was a creative project that paid tribute to the films that affected me the most this year”. Taking something you are passionate about, like films and incorporating that into an exercise to challenge yourself can only help you improve your skills. I believe that my skills and work could greatly improve from exercises similar to this. Even if all of the work that comes out of the process is not my favorite, it still can improve my design skills in may ways.
I have a particular love for small homes, I think for the same reason I enjoy vegan cooking even though I eat meat. It's exciting to see how innovative people get when given restrictions on a project. Personally, restriction often does more to motivate me than complete freedom. (What would you do with the prompt, "make a manifesto using no text"?) It's a shortcut to problem solving mode.
The small spaces trend is one that's gaining popularity quickly. With land at a premium in many Old World nations, and populations rising worldwide, architects who specialize in fitting us all into smaller living spaces comfortably can only get more work. New York City is famous for "shoebox" apartments; what strategies can make these spaces more livable? Some favor maximizing vertical space when there's no horizontal space to spare. Others make the space multitask on a new level. Still others make the space portable and affordable, especially when considering a guest house or vacation cabin.
We all like looking, but I'd like to ask all of you: would you live in a tiny home?
The Pirate from river/Petra Monheim on Vimeo.
Sunday, April 24, 2011
Illustrator Aled Lewis created a clever series on product placement. What he does is combine movies/shows with brands that have been showcased in them. On a design standpoint I feel like he does a great job of working in the elements of the brands logo into text that never existed with it. In the above piece, for example he used simply the top portion of the Pizza Hut logo with the same text font but with the title "Wayne's World". The two are flawlessly incorporated to the point where the brand is totally recognizable. For someone who never watched Wayne's world, they would still be able to recognize the Pizza Hut portion and font to see that Wayne's World is somehow associated with Pizza Hut. In the context of the whole series the view can make the assumption of Product placement of Pizza Hut in movies/shows.
I personally love the series because I always look for product placement, probably because I hate it so much. I at times feel it is annoying to be bombarded with product placement advertising in movies. Sometimes it works because it is not so obvious but at other times I feel like it is just too much. I might be alone on the annoyance factor but I say leave the advertising to the commercials and not in the movies or at least some companies should try to not be so obvious that you were paid to put the product into the script or even just in the camera frame. I get enough advertising in commercials and everywhere I walk. For some reason I think the worse product placement is seen in music videos because there are times where the product has nothing to do with the song it is just there because companies pay for them to be there. Others work somewhat well. Wayne's World and Pizza Hutt worked well because the product of pizza worked so well with the lifestyle and character of the main people in Wayne's World. Whoever decided to incorporate the two at least blended pizza into the story line. The other piece for iRobot was a covered in product placement. The converse sneakers and the fedex packages that seemed to stand the test of time in the futuristic world of iRobot was too obvious. Not to mention his audi car that was just as futuristic. The frame that focuses in on the audi emblem as he drives away was just to obvious.
Nonetheless, these prints prove how much product placement can be seen and it has come to the point where it isn't subtle anymore. We have become experts in this world of advertising, we critique advertising now rather than just letting it take over our lives.
Here is a link to his series on Conspicuous Product Placement.
I really love how people are coming up with ways to make our everyday life more simple. Even though my laptop is pretty slim, it still is heavy and also inconvenient that I have to have another bag to carry it in. This design, if it actually becomes popular, would be very useful to the business professional or commuter that has to travel with his or her work. It's also kind of funny to me that soon all of our technology will be touch screen, flatter, and smaller. It just shows what is popular in our culture and where our priorities are.
As you all know I am doing my project on brand loyalty. I have been receiving some wonderful responses in my quest to collect people’s answers as to WHY they are brand loyal. But in the interim I have also been doing a lot of research into the psychology behind brand loyalty. The majority of the studies that have been conducted all lead to one major conclusion: brand loyalty is highly connected to our five senses. Our minds are both emotional and rational, yet our purchasing decisions typically do not reflect the choices of our rational mind. Mind you I said typically. There are a handful of people out there that purchase with their rational mind. But, as you may have guessed, there are just as many people out there that think they are purchasing out of rationality but are actually purchasing something based on a really great marketing campaign that stuck with you subconsciously.
So, considering brand loyalty and how a marketing/ad campaign can use the five senses to initiate consumer loyalty and purchasing, I direct you to Skittles new viral ad campaign on YouTube. They took their slogan “taste the rainbow” and altered that first sense—taste—and changed it to “touch”. Their “Touch the rainbow campaign” is amazing and brilliant. In the first 3 days the Skittles Touch Series racked up nearly 1 million hits. Check it out: Personally my favorite is the “skittles touch: cage cop” but the “cat” one is pretty damn good too… Enjoy!
(Here’s a link if the videos don’t show up: http://www.youtube.com/skittlespage )
Thursday, April 21, 2011
It reminded me of the Levis Ad on page 205, Chapter 10, in the book. I like the minimalistic aspect of the ad as well as the interchanging of different animal material rugs at the bottom. It has a very crafty look in morphing two people together to communicate that men and women both can now where these jeans. However, with the text I get a sense of ‘one size fits all’ even though I know that is not what they were going for. Because the people change in each frame, I think the size 5 01” should as well. Who wouldn’t want those jeans after seeing this ad?!
In my research for my senior project, in which i want to explore the experience of Design in children as well as adults, I found this great website that is devoted to designing materials exclusively for kids. At kidsmodern parents can go online and buy products and materials which are accompanied by portraits of young artists and designers, as well as stories surrounding the design classics of the twentieth century. Their products range from strollers and room furniture, to special crafted toys to meet children's needs/wants. They even have specially branded materials (which I actually never seen or heard of, but wish I had). Even though parents say that they know best for their children, what if that is not the case all the time. Adults see thngs differently than children; the mind of a child is full of color and imagination. it is great that Kidsmodern can tap into the mind of a child and produce things that kids would love to play with and explore!
By the way, I think that there web page design is incredible; it's very playful and fun to look at. it is a great way to provide a place for kids and their parents to explore new things together.
Wednesday, April 20, 2011
With in the past year or so I have had an almost unhealthy obsession with lowbrow Public Art, more popularly referred to as street art. There is this driving force within the artwork of this idea that people who have no want to know about art or the people who have “no time” for art are forced to interact with it or even unknowingly participate in it. The idea that at any moment of the day someone is forced to look at this new piece of art that has been turned into real life and really bring art to a practical level to what it is trying to talk about highly interests me.
I know that most if not anyone in the world by now has heard of the famous street artist with the penname Banksy who paints on walls around cities, and yes this form of public art is important in the ideas of what public art has become but I don’t think that public art should be limited to just this for two reasons.
First off just by readings and some video clips (like the one I posted above) has already expanded my knowledge of public art to sculpture, modification of existing objects, instillations, and even signs.
Secondly, I have often struggled with ethics of public art and what should be allowed and what is acceptable. Obviously by law what Bansky does is considered vandalism, along with many other “culture jamming” techniques such as sign manipulation and so on. Setting aside opinions referring to the ethics of this kind of public art and culture jamming I think that the ethics brings up an important question of whether or not public art is actually art at all. This question is too heavy for my response within this post, but I wanted to bring both the points of ethics of public art as well as the involvement of traditional art forms brought into the public while talking about this short clip I recently found on youtube.
The clip is about Joshua Allen Harris and his public art that is inflatable “bag monsters”. He goes about the city and placed his sculptures all around the city and the means of inflation is vents all around the city. This is referred to as public art simply because of aspect of it actually being in the public eye. I find it fascinating because these creatures that are made out of plastic bags come to life and are animated for moments at a time and when the air flows out of them they crumple up and die, just to be left on the ground and look like a useless bag on the pavement.
This series of public art also interests me because it seems that this kind of public artwork seems to be more tolerated than other forms of public art. It essentially is doing the same thing that any other public art piece is doing and it is in the public eye and forcing the people directly around it to interact with it whether they want to or not. Trying to figure out an answer to my question of acceptance I figured that it was because of its originality of what we see street art as and its ability to be pubic art without being an illegal method to produce the work. Which hints at the next question, what makes any public or street art different than a street performer? Or where is the line going to be drawn for advertisements on walls so not every inch of the streets are going to be sold for advertisements to sell us the public things?
“Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.” -Banksy
Tuesday, April 19, 2011
Monday, April 18, 2011
Beyond the music is the band's philosophy. Their main message is simply love. People need to have symbiotic relationships and a sense of connection in order to maintain sanity. Furthermore, it is these relationships that help us to love ourselves (and mushy plug ends here...or does it?). It is this idea of togetherness that led me to my concept of making a social networking site for artists. People can gather inspiration from others, as they share some of their own influences. Also, artists can work together on art projects both on and offline, while establishing a sense of community.
Check out this video, if you have the chance. It's really simple, but I think the compositions and the color palette are fantastic!
“If you want to understand the inner workings of an artists mind, then of course the desk is the most telling space for that. The way the desk is arranged, the way the desk is cluttered—the mess you find at the end of the day, tells you a lot about a person who works there.”
In doing research for capstone I found this video to be a good starting place for my idea. This video is an example of the kind of mapping I am attempting to go towards that includes dialogue, images, and data. But, I also see the subject as being a form of mapping as well in the sense that desks “reflect your mental process." How do we design our spaces to represent our processes, do they reflect ourselves? I think that it is mainly a place of (for me, messy) organization, physically and mentally. The arrangement of the space is designed like a map because objects, papers, computers, paints and books all combine and create your working, problem-solving world. I like what Kurt Andersen says about having things visible, that unpredictable things “ping” off each other, I work in a very similar sense. I am always really curious to see other people’s creative spaces, what works for them? What kind of tables do they use or images are on the walls? Why? At the start of the video, critic Alice Twemlow says that today we have a nomadic sense of the workspace with our phones and laptops; we can go everywhere and anywhere. Being able to go different places to find creative inspiration or atmosphere only means that those places were already created for you. Do we work better in these spaces or with those a more personal, permanent sense? Does this video make sense as a form of deep mapping? Look it up on wikipedia: deep mapping.
Here is my desk!
You never know when inspiration is going to hit you and translate into a billion dollar idea - I love browsing magazines, watching old movies, looking a vintage packaging etc in search of that piece that strikes me. My favorite Flickr user's photostream is an endless source of inspiration for me...
I could browse his photos all day long...But I don't really have time to spend my whole day on Flickr. Recently I discovered a screensaver called ShuffleSaver
The screensaver connects to Flickr and offers and endless stream of photos; either from the user of your choice or a certain keyword. Say you're doing a project on Music Festivals you can simply type in those two key words and the screensaver will load 500 images directly from Flickr and display them at random on your screen. The other feature I love is that you can simply click "s" to save the image to a directory of your choice. Instead of having a blank screen or some abstract color design fill your dormant computer's screen, why not have a stream of inspiration pouring into your home?I hope this tool is as helpful and inspirational to you as it has been to me!
PS The tag that gives me the best results is : graphicdesignephemera
While researching ideas for my project which is still very much in its infancy – I’m thinking beanie babies will be involved in some form of an instillation. I came across a website called http://photoshopetiquette.com/ that advises you on proper Photoshop etiquette, for web designers. It can also apply to illustrator and indesign and is basically just good practice to get into. It goes thru very briefly and tells you the way you should be creating and saving your files, showing you very basically what you should do and what you should not do. Even though I know I should be organized especially when working with clients, I will be the first to say that that I am awful at naming layers and creating groups inside my work and this has caused a number of problems. Not practicing proper Photoshop etiquette can cause major time delays and issues when you have to come back and change something. The site has pointers on everything from internal and external file organization to before and after you export. Yes, it could have more information and give you more details but I thought it was a wonderful start to the way we should be Photoshoping.
Does this make you want to enlist?
So, after much deliberation, I’ve decided to steer my project once again back in the direction of the military. Like I have stated before, I do not intend to take a specific side or stance on the subject, because I am not necessarily for or against the military’s action either way, however, I do find it a bit interesting how they advertise themselves. I do want to investigate this a bit more because I, and I’m sure many of you have seen many military commercials that try to sell their service as something straight out of a comic book or movie, thus making the viewer think just for a second or so, that life in the military can be just like that. Or, like the above image, they are entirely outrageous! I don’t believe that it works as smooth as that, and that is why im beginning to like this direction a little bit more.
The way id like to go about this project is kind of like a challenge from the show Top Chef. Among many of the ways they challenge chefs on the show, one of these ways is deconstruction. This is a method of taking one complete dish, splitting it up, and then creating an entire new dish/dishes from the original’s separated parts. I think that would be a great way to show how military ads are strengthened only by context. The final outcome of this project is still to be determined, but I do feel much more confident in my direction.
What I like about this concept is the simple ease of information. It's not that people are unintelligent, but that sometimes we do not have time to sift through all the info to see if what we are going to eat is still good. Where I think an idea like this could really be useful is on vegetable and fruit skin, like the label would change color according to the amount of enzymes released from the fruit when it starts to rot. One challenge to this is of course how much it would cost to make something like this and get producers to use it. I'm not sure how much it cost, but if it works in Japan, I don't see why we couldn't have it here. Although I will agree that the Japanese are way ahead of us in technology and innovative designs, I'm sure someone could come up with something useful and savvy.
This week, I would like to share a great resource for free design tutorials, in case anyone was still out-of-the-know about Computer Arts' online presence. If there's a particular trick you haven't picked up in class, you can probably find it here. My capstone project will be foraying into subfields of graphic design I haven't had much experience with (packaging and screenprinting), so I'll be making good use of online tutorials and hearsay information as I work.
I came across a website that documented the construction of a poster and overall theme for a music festival called XX Merge, which is a 4 day long music festival hosted by the label Merge Records. The label showcased the process of their campaign, which featured elements of three dimensional design in not only the advertisement for the festival, but the stage design and the merchandise design as well. This process is a near perfect example of what I am trying to showcase for my capstone project, how three dimensional and tangible elements in design can enhance the message communicated with the audience, and add additional elements to the designs that make them a bit more substantial than simply relying on graphic techniques.
The design process begins with the poster, then elements from the poster are incorporated with the stage design were the bands in the festival preformed, and then the designs are found again in the merchandise that was being sold at the festival (t-shirts, posters, canvas bags) The art director at Merge Records, Maggie Frost describes the process behind the three dimensional elements that were incorporated in the festivals poster:
“It’s a model of the Cat’s Cradle, a legendary rock club in Carrboro, North Carolina where much Merge history has taken place and where the whole festival took place. I went to the club in the middle of the day and took photos of the stage so that my model would be representative. It worked! It was very gratifying that when fans saw the poster, they immediately knew it was the Cradle. I added the trees to give it a sense of fantasy and to suggest North Carolina in the summer. The model is literally made of poster board and scotch tape.
The trees ended up being realized life-size for the stage by Dave Doernberg, who made them out of foam board in New York and shipped them down, spray painting them glossy red outside the club hours before the first band took the stage.”