Sunday, May 8, 2011
ALDO's "Life's a beach" Illustrative AD
If you take the brown line ever, somewhere in between the Chicago and Sedgwick stops you will see a large mural ad for ALDO's life's a beach campaign for their Summer 2011 collection. I'm sure you can see it other places around the city but this is where I see it pretty much every time I head to school and back home. As most of you know I love to illustrate and I had expressed in another class that I was worried about my illustrative qualities not being to appealing to big companies or my style not being commercial enough. This campaign gave me hope. After seeing this ad I decided to research who was the mastermind behind the beautiful illustrations in these playful colors. I found that the illustrator under the name of So Me, was the whiz behind the design. He came up with the beach icons as well as the overall pattern design for this summers ALDO ad. He is also an art director for Ed Banger Records and is responsible for the creation of music videos for MGMT, Kid Cudi, Justice, and Kanye West. He is also head designer for a clothing company called CoolCats. So after reading that my hope was short lived and slowly disintegrated. How did So Me get to where he is at? He seems to have a hand in huge projects pertaining to fashion and music and it is pretty impressive.
This years visits to studios and such has me in quite worried about the job market and considering the amount of posts up about jobs I'm pretty sure everyone else is. It's nice to see though that illustrators with this funky playful style are getting exposure commercially. Hopefully it will continue to be once I am in the field. I would love to be able to create illustrations for huge fashion companies and other big businesses as well. If I had it my way I would just do illustrations my whole life but I would like to do so on a commercial level. Some don't care if their work gets into the commercial world but the idea of making something that is able to be appealing to the masses on a commercial level has always been something I have wanted. I think it is my marketing major that has made me want this.
I know some of us are interested in illustrating and designing on a commercial level, how do you feel about the job hunt and what it will take to get to a point where your style is desirable by the masses? Sometimes being commercial means changing your style, changing it in ways that may be desirable to the majority but maybe not fitting with your true style. Yet in my perfect world graphic designers and the artists would dictate what was visually appealing because when it all comes down to it, visuals are our passions and for others it is not, so why not have the artists take care of it? In the commercial world you run the risk of your work being passed through so many hands, even hands of those who aren't designers and your idea, concept, and design gets so diluted with ideas not of your own and its just completely unsatisfying. So how do you get a to a point where you are just that good, that it doesn't have to be that way. But we all know some people like and sometimes absolutely love Comic Sans, if you catch my drift. I just don't get it. It all comes down to hard work I guess. It seems to be the response from many designers I have talked to in the past couple of years of whom I have asked these questions.