Monday, May 9, 2011
Last week for my portfolio class we took a field trip to visit the studio of Delicious Design League. The photo above is just one example of their many amazing poster and campaign designs. The visit was very inspirational for seeing what can come of hard work and dedication. The designers of the studio were very persistent on the fact that paying your dues in the beginning is what will get you where you want to be in the end. Which is something that I'm starting to realize as I enter my last year of undergrad. I used to think that once you graduate you get a job and a nice small design studio and you stay there forever completely happy. The Delicious team talked about how they had to first work long, tiring hours in corporations to get the experience and make the connections they would need to start their own small firm. Even if you don't want to end up in a corporation, they explain that is the best way to begin to establish yourself and get a feel for the field. It was reassuring to hear that even though they didn't start out doing exactly what they wanted in the beginning, that they were able to stick with it and eventually achieve what they were striving for.