So I'm not really a fan of fast food, but this article on the redesign of Burger King's "Have It Your Way" was kind of impressive. They have revamped their logo and image with the help of the Interbrand Design Forum. They came up with a cool idea, the Whopper Bar. The company claims that this has boosted their monetary gain by at least 30 percent. I know it doesn't seem like a huge amount, but think of how many stores they have nationwide. They only have a number of Whopper Bars. Their campaigns are pretty interesting, starting a couple years ago with their release of "the King" and now with this new, upscale setting of the Whopper Bar as as burger connoisseur's flame broiled dining experience. I think this new image works in the restaurant's favor. I have always viewed Burger King as a more upscale version of McDonalds, but it is still a fast food restaurant. They plan on serving beer and wine, which is also kind of classy. What does everyone else think about their planned revamped image?