This is a website that focuses on t-shirt design. Not only are the designs all unique and interesting, the company shows a great appreciation for the artists. They have a number of artists programs inviting them to enter contests for t-shirt designs and chances to win prizes up to $25,000. They even have scholarship opportunities for undergraduate and graduate students that have design ideas. On top of that, Threadless even offers resources for education on t-shirt design. All of these aspects make me really respect the company. As young designers I think it is important to work together and network ideas and artwork. It is almost as if the company is acting as a collective inviting everyone to participate and have an opportunity to be part of the project. Their marketing strategy involves everyone and always rewards you for either buying a product, designing a shirt, or even referring new customers. The founders of the company aren't just leaving out everyone else, they involve the art community to add to their company and make it better than it might be if they did all the work. They are utilizing the network and art community to create an amazing product that really involves an entire community.