For our Senior Capstone project, our identity as artist/designers will be evident in the work that we create for the assignment. Our main objective is to design artworks that will express our perspectives on a particular topic (of our choice) that we will address. In order to catch the attention of our client and/or audience, we as artists should choose a topic that we can relate to or have strong opinions pertaining to it. Choosing a topic that follows the guideline of the previous statement would make it better for everyone to express themselves in an influential way. For my Senior Capstone project, I believe that Karl Marx’s perspective of the “House versus Home” theory helped me a lot in expressing my opinion of what design can do and what it is good for in terms of allowing a client to be comfortable with his/her identity and/or personality. In my opinion, it is essential to create products, shapes, colors, and anything tangible that will attract clients of all races, ages, genders, religious practices, and etcetera to help them achieve to attaining a certain mood that correlates with the client and/or audience’s personality.
Including my own experience as an example, I like warm colors such as reds and oranges. These two colors can also be found in images of sunrises and sunsets. To me, those type of images soothe me and allow me to relax and unwind from my stressful days at work, school, and etcetera. So with that being said, it is logical that I should surround myself with artworks and/or products that have a sunrise, sunset, reds, and oranges incorporated into it. It is my task as the designer of this project to visually create ways to convince the viewers to agree and comply with the particular view point that I identify with and relate to in this assignment.