Thursday, April 21, 2011
It reminded me of the Levis Ad on page 205, Chapter 10, in the book. I like the minimalistic aspect of the ad as well as the interchanging of different animal material rugs at the bottom. It has a very crafty look in morphing two people together to communicate that men and women both can now where these jeans. However, with the text I get a sense of ‘one size fits all’ even though I know that is not what they were going for. Because the people change in each frame, I think the size 5 01” should as well. Who wouldn’t want those jeans after seeing this ad?!