I posted last week about sports and design specifically focused on web design for the FIFA World Cup. For my capstone project I want to focus on the Olympics and how it brings culture together through design. I did some research and found that it is quite a challenge to design for the Olympics (which is obvious) while also keeping in mind that you are designing for many cultures as well as an international audience.
For the 2008 Beijing Olympic Games designers created pictograms to represent each of the Olympic sports. The image above to the left is Jingwen which is a script found on 2,000 year old bronze carvings. The designers took the look of the script to create the Olympic sport pictograms which are on the right. This is something that I thought was very creative and really cool.
The designers for the Beijing Olympics had to consider how to create a design and look that represented China, but also how to design images that would be attractive to an international audience. The pictogram patterns designed represented 35 Olympic sports and 20 Paralympic sports. I can see why this would be a challenge but I think for the 2008 Beijing Games they did a pretty good job with incorporating the culture from the host country with all of the other cultures participating.