I just ordered a book called " Presidential Campaigns: From George Washington to George W. Bush" from Amazon and I am very excited to get it on Tuesday. I want to look at how these campaigns have changed through time and how design played and plays a role in selling a person to the American people.
It's interesting to look at even the campaigns that I can remember, but I think ultimately I will enjoy looking at the older campaigns and how things have changed.
William H Harrison, the first president to have a 'slogan' also had this print 'selling' him to the public. It shows him on horseback, surrounded by images of his accomplishments (home, military service, political activity, etc.):
(United States Library of Congress Prints and Photographs)
It is interesting to compare that poster to the very familiar Obama posters that simply rely on "hope" or "change" as an idea and are much more 'designed'. I think, for this reason among others, that my project may be going in the direction of how advertising design has had to change over time to cater to a new kind of public (we want a military leader vs. we want someone awesome!) and a new kind of candidate (I did these things, I want to do these things) that is being sold.