Does this make you want to enlist?
So, after much deliberation, I’ve decided to steer my project once again back in the direction of the military. Like I have stated before, I do not intend to take a specific side or stance on the subject, because I am not necessarily for or against the military’s action either way, however, I do find it a bit interesting how they advertise themselves. I do want to investigate this a bit more because I, and I’m sure many of you have seen many military commercials that try to sell their service as something straight out of a comic book or movie, thus making the viewer think just for a second or so, that life in the military can be just like that. Or, like the above image, they are entirely outrageous! I don’t believe that it works as smooth as that, and that is why im beginning to like this direction a little bit more.
The way id like to go about this project is kind of like a challenge from the show Top Chef. Among many of the ways they challenge chefs on the show, one of these ways is deconstruction. This is a method of taking one complete dish, splitting it up, and then creating an entire new dish/dishes from the original’s separated parts. I think that would be a great way to show how military ads are strengthened only by context. The final outcome of this project is still to be determined, but I do feel much more confident in my direction.