While doing research for my project I came across this website called Uno Branding.
I had just seen images of their work floating around the internet, but being able to go to their website was even better. I am fascinated with this idea of Hispanic Branding. I am currently taking Art and Design III where we work with the client and we have to work with creating an identity for our clients. This is where my interest sparks from. However, relating it to my project, I feel that as a designer I need to look at what I am tackling, the Hispanic Branding. This is a topic I need to address as for my final project I want to create some kinds of work that will help the Midwest Latinos identify more with being a Latino living in the U.S. This website provides different approaches to what being "Latino" is. It has Chicano ideas (Chicano is a Mexican American), and what companies use for advertising. They show an example of Target, Coors, and celebrated holidays. This is the thing that is perfect for my project.
Now, at times I struggle on whether branding a culture or race is ever offensive or just a way to make the sales? Could a brand or design ever really capture that? That is why my recent work is trying to address and tackle these issues.