Starting to research a project can always be a difficult step to start for me. I find myself researching on websites and flipping through books for hours trying to get inspired and just maybe have a breakthrough. That is exactly what happened to me when I was trying to figure out what I wanted to write about. But instead of finding my inspiration on the computer or in a book, it came from my Three-ring Binder, Calendar Pad, and Tri-Fold Folio sitting on my desk. russell+hazel is a company that sells home, work and school stationary. The company’s philosophy is good design is not over design or design for design’s sake, rather, pleasing design with loads of functionality. From their logo to the catalog/website to the actual products embodies this philosophy.
I find more than ever we are bombarded with over-design. Too much information on an advertisement or the message is over the top and obnoxious. I am inspired by the simplicity of russell+hazels designs. It’s refreshing to see something that is simple, but has so much more behind the brand. Looking through the website and the catalog there is a nice balance of imagery and typography. You are never overwhelmed with the information presented to you. The website allows the products to speak for themselves.The product design has a unique style and pattern that is energetic; russell+hazel takes the average Five Star binder and turns it into design.
russell+hazel takes the ordinary and makes it inspirational to me.