Sunday, April 24, 2011
Conspicuous Product Placement by Aled Lewis
Illustrator Aled Lewis created a clever series on product placement. What he does is combine movies/shows with brands that have been showcased in them. On a design standpoint I feel like he does a great job of working in the elements of the brands logo into text that never existed with it. In the above piece, for example he used simply the top portion of the Pizza Hut logo with the same text font but with the title "Wayne's World". The two are flawlessly incorporated to the point where the brand is totally recognizable. For someone who never watched Wayne's world, they would still be able to recognize the Pizza Hut portion and font to see that Wayne's World is somehow associated with Pizza Hut. In the context of the whole series the view can make the assumption of Product placement of Pizza Hut in movies/shows.
I personally love the series because I always look for product placement, probably because I hate it so much. I at times feel it is annoying to be bombarded with product placement advertising in movies. Sometimes it works because it is not so obvious but at other times I feel like it is just too much. I might be alone on the annoyance factor but I say leave the advertising to the commercials and not in the movies or at least some companies should try to not be so obvious that you were paid to put the product into the script or even just in the camera frame. I get enough advertising in commercials and everywhere I walk. For some reason I think the worse product placement is seen in music videos because there are times where the product has nothing to do with the song it is just there because companies pay for them to be there. Others work somewhat well. Wayne's World and Pizza Hutt worked well because the product of pizza worked so well with the lifestyle and character of the main people in Wayne's World. Whoever decided to incorporate the two at least blended pizza into the story line. The other piece for iRobot was a covered in product placement. The converse sneakers and the fedex packages that seemed to stand the test of time in the futuristic world of iRobot was too obvious. Not to mention his audi car that was just as futuristic. The frame that focuses in on the audi emblem as he drives away was just to obvious.
Nonetheless, these prints prove how much product placement can be seen and it has come to the point where it isn't subtle anymore. We have become experts in this world of advertising, we critique advertising now rather than just letting it take over our lives.
Here is a link to his series on Conspicuous Product Placement.