Inspiration from Artists/Designers like Barbara Kruger
After viewing Barbara Kruger’s artworks, “Thinking of You”, “Your Gaze Hits the Side of My Face”, “Buy Me, I’ll Change Your Life”, and “I Shop Therefore I am”, I was intrigued by her subject matter, composition, and the creative technique Kruger used to get her point across to the viewers. Many ideas can to mind in regards to producing images that highlight topics like eating disorders, body image, perception, consumerism, and etc. In my opinion, Kruger’s artworks attempt to mock the notion of marketing industries trying to convince and deceive mainstream society to think that their product is appropriate and “made” for them. With this in mind, Kruger produces images with a purpose in mind that involves convincing the viewer that the design being critiqued accurately correlates with the word or phrase being expressed. I believe that she does a great job at getting her point across with her dynamic images and text in her artwork. I also admire how Kruger incorporates graphic text into her photographic images. As a graphic designer, this technique is crucial in designing and formatting his or her work. Kruger aligns the images and text in such a way that make the overall artwork interesting and aesthetically pleasing to the viewer(s). The “distant advise” that I would take from Kruger’s work is that in order to persuade the viewers to believe that the one’s images are purposefully created to express an actual word or phrase that will be evident in the artwork, I as the artist or designer must create and arrange the objects (the image and the text) on a grid in such a way that will allow the viewer’s mind to imagine the word or phrase that is visually expressed in the art piece. In order to convince the viewers to believe that the subject matter from each book, magazine, photograph, and newspaper cover, all require dynamic cover pages, which will grab the attention of a large audience due to their curiosity of discovering what the written text or passage is about. Each of the artist/designers for these covers must take into consideration catch phrases, fonts, typefaces, and pictures that were going to “stand out” or correlate to the trends and fads of their specific time period(s). Based on Kruger’s work, it is the designers’ responsibility to create works that will stimulate the viewer and grab their undivided attention.