While walking pass Barnes and Noble this morning, I couldn't help but sigh as I read all of the "Going out of business: Everything must go" signs. When I was younger, I was excited to visit the library or the bookstore. Therefore, It makes sense that I still prefer hard copy books rather than just accessing the material on the net. I started to think about the future of mass produced design material, newspapers, advertisements. However, I soon realized that this is only the beginning. Technology is excelling at a very rapid speed. I fret that future generations won't have the privilege of reading a good book in hand; all they will have to do is search it and maybe listen to the already recorded voice coming out of the computer speakers. As designers, shouldn't we fight to save print? I read an article about how a Portugal newspaper named i started to sell more print than ever before, due to there collaboration of innovative tactics to improve the paper's readability. Nick Mrozowski, i's American art director, states that "From a design perspective it's a little intense," Mrozowski said. The design team are challenged to find magazine-quality visual solutions every day. For example, unlike most daily newspapers, i strives to include high quality portrait photography rather than just that for events, which means finding the time to sit down with sources. The paper also has a lot of illustration, something which many newspapers have been cutting back on in recent months, Mrozowski pointed out. "I think people notice this," he said. "You can't go a day reading i without coming across at least one commissioned illustration, rather than just back art." However, still print in the U.S., in my opinion, is on its way out the door.