For my capstone project I have been looking at a lot of logo design. After looking at many blogs, personal websites and books I came across this one website called Logo Design Love. Logo Design Love is a website and also a printed book devoted to the design of logos and brand identities. The author of the website is David Airey, a graphic designer in Northern Ireland. He wrote and article titled Negative Space in Logo Design, and in the article he states, “its hard to beat a clever use of negative space in logo design”. I couldn't agree more with David. In the article there is a list a long list of logos that David Airey posted on the website to show how negative space can be effectively used in a logo. All of the images are in back and white, this helps you focus more on the shape the logo takes. The Panda logo is amazing and I would like to create a logo for my capstone that incorporates negative space similar to these logos I have posted.
I have to be honest at first I did not get My Font’s logo!
LOGOS! I have seen these logos and have been on David Airey's website. Great work!
ReplyDeleteThere is a very pleasing quality behind all of these examples. Negative space and asymmetrical layouts all have the potential to be very beautiful if executed correctly.
ReplyDeleteThanks for posting. I got the Logo Design Love book for Christmas and have been looking at the site quite a bit. A great find for designers.
ReplyDeleteKatie: What! and you haven't brought it to class. Shame on you. I've been eyeing that book myself.
ReplyDeleteOn topic though. I too love this site. I also check out another blog on logos call Hi Contrast. hicontrast.blogspot.com/ They do some nice examinations of logos.
i love logos. i agree that negative space can be hard to do in a successful logo (however, not all the time), and I think this deals a little bit with a post awhile back that was about stripping logos of their text to show strength/weakness.
ReplyDeleteThanks for the post. Negative space is so important when thinking about logo design and any type of designing for that matter.
ReplyDeleteNegative space is your best friend. A lot of designers forget that.
ReplyDeleteNegative space is very easy to forget about, but logo design is hard so good job David.
ReplyDeleteI love negative space and the shapes and images it creates exp in logo design.
ReplyDeletePretty much what everyone has been saying. Just a point to add; I wish I could have that skill.
ReplyDeleteIts sure is fun to experiment with the many shapes that are made in the negative space of a logo design!
ReplyDeleteThat last one took me a minute to see.
ReplyDeletewhat a impressive blog it really impressed me so much, Company Logo Design is a pictorial representation and it should be designed well and thoughtfully. The miracle of a logo is that it helps viewers to figure out the particular brand of a company.
ReplyDeleteMost of the iconic logos back in the day used to prefer negative space approach, though it is now being used less by brands but it can create a long-lasting impact.
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