The Mass Media's Influence

The mass media is a major factor to consider when brainstorming and creating graphic artwork. With the mass media in mind, the designer is able to create art pieces that contribute to specific cause or event occurring in society. This also helps the designer when thinking of ideas and concepts to include into their artwork that would be viewed as “catchy” or an “eye-opener” to the various people that will see it. In terms of type and visual quality, the “Vogue”, “Herald Tribune“, “Life”, “Seventeen”, and “Rolling Stone” magazine covers are examples that express the notion that photos are another alternative to stimulate the audience and grab their attention instead of only choosing from various fonts and letterheads. The previous examples interested me in terms of attracting certain age groups and cultures to a specific work of art/design. Books, magazines, and newspaper covers all require dynamic cover pages, which will grab the attention of a large audience due to their curiosity of discovering what the written passage is about. Each of the artist/designers for these covers had to take into consideration catch phrases, fonts, typefaces, and pictures that were going to “stand out” or correlate to the trends and fads of their specific time period(s). Based on the various examples projected in the media, it is the designers’ responsibility to create works that will stimulate the viewer and grab their undivided attention.