I thought that this Brazilian Ad was hilarious! This new campaign from Brazil for Forum Jeans depicts models beating up government officials, illustrating its feelings towards the country's government. I think it successfully communicates a specific story to its audience. I also admire that it grabs the audience’s attention right away. Many people don’t agree with the decisions that the government makes. I guess in these jeans, you will have the power to fight back. I was a little confused about the mud though. Is the Ad implying that these government officials are knee deep in mud? Or something else? ☺
It reminded me of the Levis Ad on page 205, Chapter 10, in the book. I like the minimalistic aspect of the ad as well as the interchanging of different animal material rugs at the bottom. It has a very crafty look in morphing two people together to communicate that men and women both can now where these jeans. However, with the text I get a sense of ‘one size fits all’ even though I know that is not what they were going for. Because the people change in each frame, I think the size 5 01” should as well. Who wouldn’t want those jeans after seeing this ad?!
Wow, lots of movement and energy in this ad. I like when things like that can be read so well in still images.
ReplyDeleteThis ad is pretty cool, but I guess you would have to be aware of what was going on in that country to understand its politically charged message.
ReplyDeleteJumping off from what Shanna said, I think that social commentary, depending on what it's addressing and how, could potentially turn off the audience you're trying to reach. Of course, you can get around that by doing the research about exactly what sort of audience you're trying to reach...
ReplyDeleteI for one would not be averse to seeing more supermodels in ads kicking the crap out of business fat cats.
The ad does reach out to a certain audience and it is very eye catching with the sudden commotion, but can still easily be read.
ReplyDeleteIt does have a lot of energy, but there are a few things about it that bothers me. Not so much my thing, I guess.
ReplyDeleteI'm kind of in the same boat as Tony... I guess what's hitting me the wrong way is that there's something disingenuous about using social issues to sell jeans. It's not a call to action, but it's masquerading as one - the ad's implicitly saying "hey! Mad at the government/rich people/big business? Buy some jeans, that'll fix it."
ReplyDeleteI totally agree with Tony and Lauren, while it is a really eye catching ad and a well designed one, I don't see the connection between buying jeans and the government. I buy jeans because of the way they fit and how they look and that is that.
ReplyDeleteI'm so surprised a clothing company would use the direction of fighting the government for an ad campaign for jeans, I don't think I have ever heard of a clothing company taking that approach before. How many people want to fight the government that they would base a money-making campaign around that? I do agree that they do look like one-size fits all jeans though, I think it's because they look like jeans like Levi that are pretty much like that.
ReplyDeleteI think the ad works even without the commentary on the government. It could also be seen as these casual people fighting against people who are too much about business and money and not about fun, relaxing, excitement - all things that you can do in the jeans!
ReplyDeleteThis is a great ad, I can't picture an ad like that in the states.
ReplyDeleteKind of off topic, but this reminds me of an add I saw for Chuck Norris "Action Jeans", jeans that were kind of spandex so you can easily do a high kick karate chop if needed...hahaah!!
ReplyDeletereally grabbed my attention. I was staring at the picture for awhile. a little different than most ads ive seen.
ReplyDeleteI think that maybe the clothing company was trying to relate to the "people" by showing that they too don't agree with the government. I could be completely wrong, but nonetheless cool ad!
ReplyDeleteVery cool ad, but agree witht the previous comments, you probably won't se any like it in the States anytime soon.
ReplyDeleteIts really interesting but not one of my favorites.
ReplyDeleteI agree with Jess, that you would have to be aware of the commentary it is making, but regardless is still effective in the stereotypes men in suites and money already portray.
ReplyDeleteI really enjoy this ad. There is a lot going on in this ad, but your focus stays on what is important and that is the models and their jeans; They are highlighted and are more colorful that the two men in suits. This ad does a nice job of selling the jeans.
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