While researching for this weeks blog I came across an article about the partnership of AIGA and Adobe to characterize future designers. I thought that this was very useful for me, so I decided to share it with you all. The two companies conducted research with some of the profession's best thinkers to try and define future designers.
The article states, " For several years, it has been apparent that design studios and corporate departments have been looking for a new kinds of designer one that has traditional skills and yet a much broader perspective on problem solving". Their findings showed 6 major trends that define designers role. The following are the six trends and a little bit about them:
1.Wide and deep: meta-disciplinary study and practice- Designers must be able to draw on experience and knowledge from a broad range of disciplines.
2. Expanded scope: scale and complexity of design problems- Designers need to meet the growing need for anticipation of problem and solution rather than solving known problems.
3. Targeted messages: a narrow definition of audiences- Designers must understand both differences and likenesses in audiences and the growing need for reconciliation of tension between globalization and cultural identity.
4. Break through: an attention economy- The understanding what is currently driving clients' conception of form
5. Sharing experiences: a co-creation model- Designers must change their idea of customers/ users to co-creators
6. Responsible outcomes: focusing on sustainability- Designers need to recognize the future involves human-centered design in an era of increasingly limited resources.
The article was supposed to show a designer of 2015, However I think these trends are already happening in graphic design. More and more companies are transforming into a green company. Companies are doing this to please there customers, but also saving money and helping our planet. Our Personal life and our Professional life are molding into one; like the article say blogging and other types of social media are bringing these two closer. This article was helpful for me as a young designer, especially the trend about expanding scope. I believe my work could greatly improve if I focused more on anticipating "the problem and solution, rather than solving known problems.
