Large-Scale Advertising

I have recently taken an interest in large scale advertisements. I'm really drawn to them mainly because of their size. Ever since designing for the exhibition, making work that is larges-scale is something that I've never done before but something I really enjoy. Seeing work when it's huge and almost daunting is really interesting to me. Although I do wonder if I'm interested in it just because it is so big. Design wise, creating work that is at that magnitude can either be a good or bad thing for designers. If you've never worked at that size then it would definitely take adjusting to because there is so much canvas to create on, bu then again it could also open your mind up and give you the opportunity to be able to really show your idea because you have so much space and also because it's going to be seen by so many people. Large-scale advertising is definitely something that designers can celebrate, but also be wary of. So many people see it, but then so many people see it. This means that the piece really has to be something worth showing at such a big size. No one wants to look at bad design 4 stories tall. This really puts the pressure on designers to make something worthwhile, although they do have a little bit of an advantage because at least fighting among other ads for viewing time by passerby's is significantly reduced because of the size.