In an effort to create a cohesive and kick-butt identity for my father’s new tea “store” I have been searching for interesting inspiration. As his designer it is my job to create all aspects of design for his business. This includes the logo, business cards, letterheads, packaging, labels, and the works! His business concept is one that is quite different than the norm. He is not just opening a tea shop, he is opening a self-service “cantina” which will have the ability to be dropped into any existing store and create profit margins. Not only is the concept great for the owner, but it is also wonderful for the buyer because only organic teas will be offered and they will be sold at prices significantly below those of tea retailers and cafes. With that said it has been difficult for me to come up with a design that would work within the confines of a separate business. It can’t be too flashy, but it also needs to stand out as its own entity.
In an effort to find inspiration, I have been searching for other identities that are in a similar business. One that I came across is called Level Ground Trading which is a fair trade company. Their identity and packaging designs are incredibly beautiful. I am especially inspired by the typography which is printed straight on the bag (on the back). The images are also phenomenal.
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