Saturday, April 16, 2011

LOWE design group

Indonesian Graphic design and marketing Company Lowe is a truly inspiring place. They have offices all over the world, and rightly so. This is because just about every identity or advertising campaign that they have come up with has made a huge impact on sales, vender penetration, and brand image. The first time I heard about this group was through Communication Arts Magazine's website (if you don’t subscribe I would highly recommend it. They have student prices.). It featured a beautiful ad campaign sponsored by UNICEF in an attempt to show Indonesian parents all of the wonderful things that can happen with their children when the TV is off. The outcome: A beautiful series of ads that harnesses the reflections that emanate from the TV screen when it is turned off.

After seeing this I went straight to their website. I was taken aback by all of the truly affective campaigns that they have. One that I think is absolutely brilliant is video that can be accessed here (http://loweindonesia.com/case_studies/agent1000.html). Their challenge was to increase sales of Sunlight Dishwashing liquid. The results? The company’s shares went up 78.2%, sales grew by 42% and the number of vendors that stocked their product skyrocketed. My favorite part of the campaign was the fact that they challenged housewives who already used the product to film themselves converting other housewives to use the product. The more footage they sent in, the better chance they would have at winning cash. Can you say ingenious?

16 comments:

  1. Examples like this just proves how effective graphic design can be in regards to promoting and persuading the mass media.

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  2. It is amazing that Lowe Indonesia has been the largest agency in Indonesia for the past 25 years. When watching the footage you can tell why they have been effective for so many years.

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  3. I love the tv reflection campaign.

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  4. i want to work for them! their site is so sleek. don't get me started on the color palette. this is a great resource to possibly uncover why people become so loyal or attached to certain brands.

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  5. For some reason, I can't see the pictures! They sound really exciting though. Any chance you could post a link to them?

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  6. I can't see the pictures either! But I found the ads in question via the Work section on the website. That's a great campaign.

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  7. It's always nice to see when ad campaigns really carry out the message they are trying to send out, especially so successfully. It validate the idea that even though the advertising world does work to promote products and consumerism it also works just as hard to promote communities and the people in them.

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  8. That is a great marketing strategy. It is pretty factual that people trust their friends as opposed to an ad that they know is trying to sell them something. If someone I knew recommended that product to me, I would almost certainly use it. Also, a little cash reward doesn't hurt the cause either.

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  9. For those of you who cant see the images, the link to see them is here: http://www.commarts.com/exhibit/unicef-screen-off.html

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  10. Really interesting campaign, I wonder if that would work as well in America?

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  11. This reminds me a little bit of the Pepsi Challenge campaign, only a lot bigger - the emphasis on consumer participation in front of an audience (whether friends or in an arena) seems to win a lot of loyalty. Also, "Target Consumer: Housewife. Like to gossip" is priceless.

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  12. Wow, the images are really different, as a matter of fact I'm pretty sure that I've never seen anything like this before. Very cool

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  13. I love the TV Reflection campaign too! I highly doubt this would work in America as we all depend too much on our shows American Idol, Jersey Shore, Mob Wives, and other great shows (sarcastic of course). However, great post!

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  14. These are amazing! Great find.

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  15. Good to see great design getting effective results!

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  16. I love the reflection campaign, very simple and straight to the point, but well done- unicef is such a great organization!

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