Indonesian Graphic design and marketing Company Lowe is a truly inspiring place. They have offices all over the world, and rightly so. This is because just about every identity or advertising campaign that they have come up with has made a huge impact on sales, vender penetration, and brand image. The first time I heard about this group was through Communication Arts Magazine's website (if you don’t subscribe I would highly recommend it. They have student prices.). It featured a beautiful ad campaign sponsored by UNICEF in an attempt to show Indonesian parents all of the wonderful things that can happen with their children when the TV is off. The outcome: A beautiful series of ads that harnesses the reflections that emanate from the TV screen when it is turned off.
After seeing this I went straight to their website. I was taken aback by all of the truly affective campaigns that they have. One that I think is absolutely brilliant is video that can be accessed here (http://loweindonesia.com/case_studies/agent1000.html). Their challenge was to increase sales of Sunlight Dishwashing liquid. The results? The company’s shares went up 78.2%, sales grew by 42% and the number of vendors that stocked their product skyrocketed. My favorite part of the campaign was the fact that they challenged housewives who already used the product to film themselves converting other housewives to use the product. The more footage they sent in, the better chance they would have at winning cash. Can you say ingenious?